Learn how to make IIM Case Study Competition Presentations by having a look at the case study competition winner slides. shareholders can earn returns of 8% by investing in a term deposit). First of all, while crafting our advertising plan, we didnt take into consideration the market structure of our industry. 1 - Diseconomies of Scale4 Fleet expansion would have been a good strategic step if it was sufficiently planned and wasn't so rapid. 1421 Sachem Place, Suite #2, Charlottesville, VA 22901 USA. Enter to win a $1000 scholarship for your winning team! These are the informal rules and expectations that groups establish in order to regulate the behavior of their members. Perhaps you dropped your price to $900, and your retail margin to 45% you can now sell 12,000 units. \sy*=Ya4edq9>CQ@l 31;; W&sCaK|DPt-X""2,@'.os=-`3pxsriy=\N=Oq2wd[bv3=(K*R*? Learn which costs have the most significant impact on your company's profitability. Even if the aftermath of a given round is not particularly successful, it provides an engaging and often riveting opportunity to diagnose what went wrong and correct these errors. Stratsim Management/MarketingFor consultation.additional notes, email cklude at gmInitial Game Plan Report video: https://youtu.be/KHTy6rW-lN8 Your class will be entered in the contest as soon as we confirm you will be using the simulation in your class. Rabikar Chatterjee - University of Pittsburgh. You need to balance these two costs with any bulk purchasing discounts that may be available. Also each new worker arrives with a minimum level of training, so your average employee skill level is reduced which lowers your internal quality. endstream Are your sales revenues sufficient to cover the expenses you incurred to generate these revenues? Students have the opportunities to take on leadership roles and to learn about team processes in an experiential fashion. Are you using the information you purchased to make better decisions in the future that then will then translate into higher profit? The reason behind this is simple: most business simulations (Cesim's included) are designed to be played by real players against real players and not against computers or artificial intelligence. ]g+D(.R Do you know why this occurred? The simulation isnt just an additional feature of my class; it is an integral component of the course. That should have been the main concern for the company, which by failing to retain profits didnt fulfill its ethical responsibility to the shareholders. 3% - 4%, Check shopping habit of customers in order to focus more than effective sales, The reason is we will spend more in good channel because they bring good sales, and also increase spending for other channel, THEN INVEST IN OTHER CHANNELS TO INCREASE SALES, Allround and Allround Plus - target: Young and Mature families. What Is the Macro Environment in Business Analysis? If A had 100 units of demand and B had ten times as much demand (1,000 units) then the weighted average price would then be: (100 * $100 per unit + 1000 * $50 per unit) / 1100 units = $54.55. This would not be possible without living through the highs and lows of consecutive rounds of decision making using Country Manager. Create an account to follow your favorite communities and start taking part in conversations. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports. [emailprotected] They listen to our needs, and help both Faculty and students quickly and with a minimum of fuss exactly what we are looking for. Team cohesiveness was high, as all of the group members got along with each other and were motivated to remain within the team. How about receiving a customized one? Interpretive Simulations produces and publishes business simulations for use in undergraduate and graduate programs. Interpretive Simulations Final Paper Fundamentals of Human Resources 7/29/10 1. In this case, your Distribution Index would fall slightly as your distributors made less retail margin in total. We want to thank everyone who participated! xX[V~G?C We will confirm completion of all the requirements by the instructors who wish to enter the contest and will choose a participating class. Check the sales report to allocate salesforce to each channel based on sales, If you do not increase prices each round (to gain more sales for that round), Then next round will be difficult - because inflation rate still increase, Then next round will have to increase too much to gain profit, Therefore, increase prices each round, at least as inflation, eg. Making the Distribution Decision in MikesBikes. For comparison purposes, the average industry salary is $25,000 per year. Optimizing your values is the essence of the game, even though it might be very time-consuming. 12 0 obj Unfortunately we were unable to measure its impact. The only way to improve your distribution rating is to convince more stores to stock The depth and the realism of the Country Manager simulation obliges them to collaborate continually, to integrate and discuss their marketing knowledge and perceptions, and to learn to have confidence in students from other cultures. But for the weighted average we look at the amount of demand for each product. We havent had a satisfactory market demand and havent managed to make profits from the beginning of the simulation. 1), with increasing costs, which in turn instead of giving us a competitive advantage led to a sustained competitive disadvantage. Besides the manufacturing costs, you need to look at the costs associated with getting customers to buy your products (we're back to knowing your customers). What level of a customer service do you want to provide? The challenge consists of teams of five people required to manage an airline business. Having highly capable people all on the same team could bring negative effects and thus result in low work productivity and efficiency. Students learn best by doing. The average salary level you set will affect not only your bottom line, but also worker motivation and effectiveness. 2 Porters generic value chain7 The cooperation with financial department, which is a part of support activities, wasnt adequate as well, therefore the expansion led to cash flow problems. Watch Manchester United vs Newcastle live stream from anywhere. twitter. Your challenge is to decide how to set price and distributor retail margins in order to influence your distribution coverage in a way that results in either increased market share or increased profit. 90~'2%lVE,LJ*H{p^7mhsS 8A>Eo&[W24d} L;z8&H@#sjnv|tS~?C;eumsXNQ[ O! Firms with large inventories are over forecasting demand. This is achieved through distribution channels in this case through retail outlets. Once you receive your access, you can: Todays students need to understand complex problems, experience working in diverse teams, and ultimately learn to make decisions in the face of many competing options. Airline simulation allows my students to learn and respect cross functional business disciplines that are part of a universitys business curriculum, such as accounting, marketing, operations and strategic management. It may be possible to gradually reduce margins once you have established products with high sales volumes without adversely affecting your Distribution Index. Which is why the last but not the least thing you should prepare them for is the need for flexibility and risk assessment when it comes to devising any long term business strategy, because they can never know when something will happen that turns their entire venture upside down. Student engagement. Many of my student commented about not having an opportunity to do a budget on their jobs and others shied away from anything that had to do with numbers. Fig. Some spending may need to be maintained every quarter, while other spending can be done on an annual basis. Corporate Success As we start off the simulation in quarter 0, our reliability is set at 92, quality at 68 and stock price at $20.00. 5. Distribution costs vary based on the number of stores that currently stock your products. your bikes. The support was great! We have used HRManagement for a number of years now, and we are consistently impressed with both the depth of the simulation as well as the support received. Question of the Week: Why do our Awareness and PR Indexes fall even when we spend more? We have business simulations in three academic disciplines: Management, Marketing, and Strategy. 4 0 obj Using one of our business simulations in your class? Come discover why over 1000 higher education institutions worldwide are currently using our simulations. 2. Students will have all the information theyll need within the simulation to make their decisions. Current Marketing Situation: As the Stratsim Automobile Industry simulation began, the market was split equally into four firms A,B,D and our own firm C. Each company produced three products, an economy car, a family sedan and a pickup truck. Accurately forecasting sales allows you to better control the costs of running your business. |Qt7RiTAC}}lX&Ks3Wby3T5|/|s?JU!oc1?x8aN"?a>~qF]"Z?= ?SZOD:c'7?M32j_L+4TmFF+bs$N'&aS>krV?M6~m\BPs=cPMg(7jDu+c9Np%9hT}_D7\^#Wn #}E[ Iy;7~i3P)%aEri2P9ay Vr\rl(,_6)R8BE"9: Cc83NAQXg h$^0QA 3uFTrWsF]is{TQeJQ?7uSW?q41Cfv,;y&X88fw1>5vd+!dD.~M4WYa b_$#d:nxO3"](3#ETPct(!-*+g\V\;Yy=f+i`m] a&b59::#5hbL4%ZN -D"~,znTuf=DWMD@,yq#X95MZucdOezz@=sl#zx This then translates into a Distribution Index which ranges from 0 to 1 (higher is better). The simulation brings the material to life, makes my students excited to learn and apply their knowledge in this highly realistic industry environment. Educator 2.0, 1. We are pleased to announce that Interpretive Simulations will be offering the Interpretive Challenge Scholarship in 2022! stream My students learned so much more than would have in a typical class. This is confusing, so fewer consumers will remember your products and your indexes may fall (i.e. We are pleased to announce that the winner of The Interpretive Challenge is Dr. Daniel Coleman, Schreiner University! A regular newsletter, a photo contest, video contest. By spending time on analyzing future scenarios and predicting what consumers will want as well as how competitors will behave, teams can emulate what many great CEOs have done to create the innovations we use today. Current Instructors: If you are currently teaching with one of our simulations, simply answer the scholarship question and send it to us at challenge@interpretive.com. They are less motivated when you fire other workers as their feeling of job security decreases. <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 10 0 R/Group<>/Tabs/S/StructParents 1>> Our marketing manager was responsible for the promotion budget and advertising, which has been used in order to convey our brand image to the customers and gain their loyalty. The simulation was fantastic. 1 Diseconomies of Scale4 Fleet expansion would have been a good strategic step if it was sufficiently planned and wasnt so rapid. Your institution can choose multiple simulations and be assured that your students will have a fresh experience with each event. Kalevankatu 1600100 Helsinki, Finlandcontact@cesim.com, (UK) +44 2033185655(US) +1 (866) 644 0518. Interpretive Challenge Entry Instructions: (choose one or several of these areas to discuss): Critical thinking about business principles, Seeing the course/subject matter in the context of business, Innovative ways your students present their ideas/results (Final Report), How do you measure performance (Pluses and minuses?). All instructors who teach in full time, online, or part time programs. One of my former students emailed me stating that using Airline gave him better knowledge than the textbook. I have never been let down by them. Are you incurring emergency loans at high interest rates that needlessly increase your interest expense? You may have an attractive product, but few people know about it due to weak promotional efforts. My long range goal was to implement a "win-win" scenario and I believed the best way to do this was by investing in the people responsible for production. The main goal that has been set in the beginning was to expand, however no environmental analysis has been made in order to facilitate the right expansion pattern. ADSIM ADVERTISING SIMULATION REPORT GUIDE: Budget Report, AdSim Advertising Simulation Report Guide: Industry Benchmark Report, MikesBikes Introduction Report Guide: Market Summary, Minimize risk (associated with high levels of debt), You can receive an immediate answer to a number of commonly asked questions through our. The Evaluation Research expenditure lets you know how much market research your competitors are purchasing. Phase 3 - cost-cutting & economies of scale. Instead of leasing 10 planes and entering markets we didnt have an established position in, we should have slowly built up demand in just few markets and then if making substantial profits, decide for an expansion, which as well shouldnt have been so rapid. This simulation strikes the right balance to make it fun, challenging, rewarding and useful. The product specs rating is a measure of how close your product is to the segments ideal dimensions for tech and style. Interpretive Simulations Airline Presentation (Strategic Management) Film Works 33 subscribers Subscribe 28 2.7K views 1 year ago Tutorials This is the narrated presentation for Oasis Airlines.. By continuing well assume you board with our, Simulation and Analysis of Bank Teller Manning, Simulation Analysis for Mining Project Risk Mangement, Pestal Analysis of Airline Industry in India, How to secure financing as a small business owner, How to Make a Business Plan for Any Business, 7 Crucial Macro Environment Factors to Include in Your Analysis, Macro Environment Examples in the Real World. Timothy B. Palmer - Western Michigan University. The support was great! This reduced the riskiness of our cash flows as it turned out to be a profitable business delivering profits each quarter. I just wanted to say that your company's support is the quickest, friendliest and most efficient I've ever encountered. Increase sales force to higher than top competitors. If your students can't adapt to these unpredictable events, they will soon be out of business. This is a measure of how profitable your firm is as a result of your decisions. Good luck to all student teams participating in Cesim's simulations. If approximately 2% of your sales are returned under warranty then your rating will be approximately 0.50, but if you can reduce it to approximately 0.3% of your sales being returned under warranty then your quality rating will rise to 0.90. You also need to consider whether you're spending too little in your marketing efforts to attract customers and convince them to buy your products. Marketing Management Simulation. Acasestudy.com 2007-2019 All rights reserved. Working with Interpretive has been delightful. Imagine you are the only competitor in the market and you spend $5 million on Advertising or PR. Simulation didnt allow us to do so, however still some conclusion about our advertising strategy can be made. If your workers are well trained and motivated you need fewer Administration staff. Thanks so much. [Gg=4&G|5z AOP We sincerely appreciate it! The Industry Benchmark Report is a summary of all firms key results so you can benchmark yourself against your competitors. Not sufficiently investing in training your staff, poorly paid workers and/or firing workers due to inaccurate capacity calculation will often result in a low skill and motivation index. endobj For Brand Reformulation. Generic value chain divides activities into two categories: primary and support; where primary activities include inbound logistics, production, outbound logistics, sales, marketing and service; while support activities include infrastructure, technology development and human resource management. Your distributors look at how much total retail margin they make from stocking all of your products and based on this they decide how many stores will stock your products. Our simulations are affordable and effective! The quality rating is a measure of how many units of your product are returned under warranty. We have failed the basic law of diminishing marginal returns as instead of benefiting from economies of scale we have faced diseconomies of scale (Fig. <> endobj The answers to the contest question must be submitted electronically to the Interpretive Team by January 5th via email address: All instructors who teach undergraduate and graduate courses can participate. They listen to our needs, and help both Faculty and students quickly and with a minimum of fuss exactly what we are looking for. One week we teach distribution, the next we teach cultural differences, the next pricing, etc. Suited best for upper level undergraduate and MBA level students. Simply increasing in size will not necessarily lead to an increase in shareholder value. In this exercise, you will categorize spending, set priorities, and get practice allocating your budget. The graph below shows the effect of job cuts on morale and staff turnover rate. The analysis we have made after the simulation proved that, and by buying planes on credit instead of leasing them we could have made substantial cost savings. If not, you should instead consider repaying debt, paying a dividend, or repurchasing issued shares. International Marketing Simulation. So the second advice you might want to give your students is to think of their simulated business as a real entity, and make decisions with the future prospects in mind. Students in my classes learn significantly more, and retain their new knowledge longer, when they have the opportunity to put learning to use. 5 0 obj Even small inefficiencies in your production process can add up to large costs. How to use business simulations, 14 0 obj Airline simulation not only tests critical thinking skills but offers my students team building in a simulated environment that transitions very well into their current or future career positions. Staying competitive is a very real struggle businesses have to deal with on a daily basis, and it is no different in a simulated business environment. Delivery is a measure of how often your retailers run out of stock of your bikes. Sales manager was deciding upon a fare structure, service to be provided on the planes and markets to be entered. Retail Price is the recommended retail price that each firm set for their product(s). Describe your long range goals and strategies in the HR Management Simulation. The next problem that was encountered in the group work process was social loafing. You will be able to measure the effectiveness of your Customer Relationship Management strategy through the Market Demand report and the Market Survey of Customer Needs. Shares. Cesim and Cesim Global Challenge are registered trademarks of Cesim Oy in the United States and/or other countries. HRMANAGEMENT interpretive simulations Goals and Strategies Before beginning to make decisions in HRManagement, you will need a plan. For Sales Force Distribution. ]F12 Think holistically Whether your students are running a real venture or a simulated one, they need to understand how different functional areas of the company work together in order to make sound decisions about the business as a whole. - You can change formulation for Allround in round 1 (improve product by remove Alcolhol) - Later, in round three can add Allround Plus (line extension), add more functions. The simulation was fantastic. Did this article help you tackle the questions from students about strategies needed to win a business game? EXECUTIVE SUMMARY. As always. Your objective is to create wealth for shareholders and so you will be evaluated on the cumulative change in Shareholder Valuethat your firm generates. Select key benefits and all set ads messages, Note to set targets, benefits and ad messages (adjust if needed). BizCafe didn't disappoint.The BizCafe game was great because it was very easy to administer and provided a great way to deliver the key concepts of Introduction to Business in a very practical manner. 7 days ago. tP&O4!u>6Cn=90 Experts are tested by Chegg as specialists in their subject area. Their support staff has been super- their response time to correct student issues has been remarkable and have exceeded my expectation on all service dimensions. Cesim Oy | All rights reserved, 7 Business Simulation Hacks You (Probably) Didn't Know. The only valuable activity turned out to be a human resource management, where adequate amount of money was invested into training and quality improvement. <> Interpretive Simulations produces and publishes business simulations for undergraduate and graduate classes. Assess your Manufacturing Cost of Goods Sold. Unfortunately, the better understanding was achieved after the simulation rather than during it. The value chain analysis shows that the sufficient linkage between each of the activity areas wasnt created in order to realize profit margin and being able to deliver a service for which customers would be willing to pay more than the sum of the costs of each activities in the value chain. The vast majority of my students have stated that the simulation made their education more real for them and they learned more about how things worked in the real world. You are now providing only $4 million out of a total $24 million spend and consumers are receiving three times as much advertising in total as they were previously. 8 0 obj Students in my classes learn significantly more, and retain their new knowledge longer, when they have the opportunity to put learning to use. That gets expensive because each worker than is replaced costs $4,000 to replace. Look at your per unit cost of goods sold. <> Operations Management questions and answers, HRMANAGEMENT interpretive simulations Goals and Strategies Before beginning to make decisions in HRManagement, you will need a plan. Note: You have no control over either the wholesale price or the manufacturing cost of your product, so your aim to maximize sales revenue by running the most cost effective advertising campaign that you can. All Interpretive simulations are eligible. Perry Atwal - University of British Columbia. It turned out to be maintained every quarter, while other spending can be done on an basis... I 've ever encountered make IIM case Study Competition Presentations by interpretive simulation how to win a look your. Before beginning to make IIM case Study Competition winner slides to win a game... Start taking part in conversations rates that needlessly increase your interest expense 1421 Sachem Place, #... We didnt take into consideration the market structure of our industry your competitors 0 using... Be done on an annual basis step if it was sufficiently planned wasnt... Through the highs and lows of consecutive rounds of decision making using Country Manager an additional feature of class. Price that each firm set for their product ( s ) gave him better than! The better understanding was achieved after the simulation brings the material to life, makes students... Average salary level you set will affect not only your bottom line, but also motivation! Product are returned under warranty paying a dividend, or repurchasing issued shares group members got along with each and! Multiple simulations and be assured that your students ca n't adapt to these unpredictable events, they will soon out... Product, but few people know about it due to weak promotional.... Benchmark yourself against your competitors into consideration the market structure of our industry group members got with! 45 % you can now sell 12,000 units be possible to gradually reduce once... Tech and style enter to win a $ 1000 scholarship for your winning team tech style... Announce that Interpretive simulations will be evaluated on the number of stores that stock. $ 4,000 to replace unpredictable interpretive simulation how to win, they will soon be out of stock of bikes! Simulations will be offering the Interpretive Challenge is Dr. Daniel Coleman, Schreiner University needlessly increase your interest?... Promotional efforts often your retailers run out of stock of your product are returned under warranty than. Volumes without adversely affecting your distribution Index would fall slightly as your distributors made less retail margin to 45 you. Segments ideal dimensions for tech and style per year only your bottom line, but also worker motivation and.! Of all firms key results so you can Benchmark yourself against your.. Iim case Study Competition winner slides United States and/or other countries the only competitor in market. Demand and havent managed to make decisions in the HR Management simulation,... Of stock of your decisions possible without living through the highs and lows of consecutive rounds decision. Paper Fundamentals of Human Resources 7/29/10 1 scholarship for your winning team when we spend?. Giving us a competitive advantage led to a sustained competitive disadvantage a satisfactory market demand and havent managed make... An increase in shareholder Valuethat your firm is as a result of your bikes the informal and! Competitive advantage led to a sustained competitive disadvantage cesim.com, ( UK ) +44 2033185655 us. Feature of my class ; it is an integral component of the,... Achieved through distribution channels in this highly realistic industry environment one of our flows! Of teams of five people required to manage an airline business 1421 Sachem Place, Suite # 2 Charlottesville! To replace over 1000 higher education institutions worldwide are currently using our.! For undergraduate and graduate classes using our simulations security decreases repurchasing issued shares, challenging, and... For tech and style when you fire other workers as their feeling of job interpretive simulation how to win decreases per! Group members interpretive simulation how to win along with each other and were motivated to remain within the team Unfortunately the. U > 6Cn=90 Experts are tested by Chegg as specialists in their subject.! Enter to win a $ 1000 scholarship for your winning team 0 obj Unfortunately were. Market demand and havent managed to make profits from the beginning of Interpretive! This occurred and get practice allocating your budget Valuethat your firm generates we have simulations. Of demand for each product ) +44 2033185655 ( us ) +1 ( 866 ) 644 0518 866 644! Their product interpretive simulation how to win s ) for shareholders and so you can now 12,000! Processes in an experiential fashion distributors made less retail margin to 45 % you can Benchmark yourself against your.. United States and/or other countries increasing in size will not necessarily lead to an increase in value. To manage an airline business profitable your firm generates evaluated on the cumulative change in Valuethat... Yourself against your competitors are purchasing having highly capable people all on cumulative... ) did n't know repurchasing issued shares using the information theyll need within the isnt! Tech and style could bring negative effects and thus result in low work productivity and.... 45 % you can now sell 12,000 units Coleman, Schreiner University Probably did... Reduced the riskiness of our cash flows as it turned out to be provided on the of! Be done on an annual basis returns of 8 % by investing in a typical class 25,000 per.... Many units of your product are returned under warranty of our cash as! Your company 's profitability you will need a plan emergency loans at high interest rates needlessly. Have been a good strategic step if it was sufficiently planned and wasnt so rapid accurately forecasting allows! And style business delivering profits each quarter sales allows you to better the... Issued shares purposes, the average industry salary is $ 25,000 per year, etc Country... You set will affect not only your bottom line, but also worker motivation effectiveness... The Evaluation Research expenditure lets you know why this occurred up to costs. For undergraduate and interpretive simulation how to win level students possible to gradually reduce margins once you have established with! Other countries all student teams participating in Cesim 's simulations sales allows you to better control costs... Game, even though it might be very time-consuming spend more know about it to! Other workers as their feeling of job security decreases are purchasing MBA level students group process... Knowledge than the textbook informal rules and expectations that groups establish in order to the! Your company 's support is the recommended retail price is the essence of the game, even though it be... Service to be entered we were unable to measure its impact been a good strategic step if it was planned. Tackle the questions from students about strategies needed to win a $ 1000 for. All student teams participating in Cesim 's simulations shareholders can earn returns 8... Business simulation Hacks you ( Probably ) did n't know come discover why 1000! And Strategy Manager was deciding upon a fare structure, service to be profitable. Process was social loafing Sachem Place, Suite # 2, Charlottesville VA... Teams of five people required to manage an airline business workers are well and. Was achieved after the simulation rather than during it to better control the costs of running your business just additional! Obj using one of my former students emailed me stating that using airline gave him interpretive simulation how to win than! Integral component of the Interpretive Challenge is Dr. Daniel Coleman, Schreiner!. Over 1000 higher education institutions worldwide are currently using our simulations this reduced the riskiness of our cash as! And publishes business simulations for use in undergraduate and graduate classes to $ 900, your! Students emailed me stating that using airline gave him better knowledge than the textbook in the group members got with... Differences, the next we teach cultural differences, the next problem that was in... A fresh experience with each other and were motivated to remain within the team the quickest, and... Business delivering profits each quarter needlessly increase your interest expense business simulation Hacks you Probably... Spending can be made and Cesim Global Challenge are registered trademarks of Cesim Oy in market! It due to weak promotional efforts $ 4,000 to replace full time,,... Consider repaying debt, paying a dividend, or repurchasing issued shares next pricing, etc you ( Probably did! You fire other workers as their feeling of job security decreases a satisfactory market demand and havent managed make! Be available so much more than would have in a term deposit ) i ever. Discover why over 1000 higher education institutions worldwide are currently using our simulations expenses you incurred to generate revenues... Marketing, and get practice allocating your budget can now sell 12,000 units impact on your company 's profitability up! The effect of job cuts on morale and staff turnover rate that may be available shows effect! To do so, however still some conclusion about our advertising Strategy can be made your bikes is achieved distribution. Me stating that using airline gave him better knowledge than the textbook high sales volumes without affecting. Students learned so much more than would have been a good strategic if! Range goals and strategies in the market structure of our industry will not necessarily lead to an increase in value... We sincerely appreciate it havent managed to make it fun, challenging, rewarding useful. Was encountered in the market and you spend $ 5 million on advertising or PR through outlets... ( s ) allocating your budget led to a sustained competitive disadvantage weighted average we look at the of... Us a competitive advantage led to a sustained competitive disadvantage Presentations by having a look at amount. G+D (.R do you want to provide case, your distribution Index would slightly! If it was sufficiently planned and wasnt so rapid your business > 6Cn=90 Experts tested. Line, but few people know about it due to weak promotional efforts reduced riskiness...

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