what is a good engagement rate on tiktokwhat is a good engagement rate on tiktok

41 percent of TikTok users are aged between 16 and 24. all influencers. Heres an example: suppose your TikTok account has received 1000 likes, 200 comments, and 50 shares, and you have 10,000 followers, your engagement rate would be calculated as follows: Engagement Rate = (Total Interactions / Total Followers) x 100 Engagement Rate = (1000 + 200 + 50) / 10,000 x 100 = 12.5% I hope that helps Good engagement rates for TikTok vary between brands and industries. 1,200 likes is out of the question! Videos can be trimmed down to your desired length and then filmed with content youd like to add. Engagement on TikTok can be a good indicator of a brands popularity and reach on the platform. Get expert social media advice delivered straight to your inbox. Well, the app prides itself on promoting authenticity, joy, and unique experiences for its user base. You should measure the number of views, likes and comments as followers can be an incomplete metric on social media sites such as TikTok. You can now grow on TikTok FASTER with Hootsuite! 1. In this article, well teach you how to calculate TikTok engagement rates and give you simple tips to increase engagement on the platform. For kids age 13 to 15, accounts are private by default; only friends can comment on videos, and other users cant duet (explained below) with your videos. Cross-promote Dont just stop at Tiktok influencers. https://mention.com/en/blog/instagram-statistics-report/, What Is A Good Engagement Rate For TikTok, https://www.zorraquino.com/en/dictionary/digital-marketing/what-is-the-engagement-metric.html, https://www.rivaliq.com/blog/good-engagement-rate-instagram/, https://mention.com/en/blog/instagram-statistics-report/, What Is The Difference Between Selling And Promotion, Analyze the Influencers Engagement Rates, Analyze the Comments on Influencers Posts, Analyze Influencers Follower Growth Rate, Engage With Your Audience Through Instagram Stories Stickers, Share Valuable Information in Carousel Posts, Let Your Personality Shine Through on Instagram Stories. Here are some methods for improving your Tiktok engagements: Create excellent content That may seem obvious, but even in 2021, many creators forget that content remains king. Instagram photo posts continue to be the most popular form of content on Instagram, likely because theyre easy to create and edit, and super versatile. #stitch with @nasouin go check out his content btw :) #fyp. Your brand needs at least 50 percent reach to survive, but higher reach is always better, particularly at the beginning of a new campaign. Who is the blonde girl in the new Verizon commercial? If thats you, then listen up: Reach is not down! According to data from Upfluence, for micro influencers (less than 15k followers), an average engagement rate on Instagram would be around 3.86%, while for the same number of followers on TikTok it would be around 17.96%. We dont ask for an email or watermark your report. According to our research, a good TikTok engagement rate can be anywhere from 4.5% to 18%. User engagements are listed as the most important factor in personalizing the TikTok For You page. Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. , Try to understand why visitors are leaving so early. 1. This means that theres enormous potential in According to data from Upfluence, for micro influencers (less than 15k followers), an average engagement rate on Instagram would be around 3.86%, while for the same number of followers on TikTok it would be around 17.96%. For example: Save my name, email, and website in this browser for the next time I comment. We cover: The categories of influencer based on number of followers. If you want to calculate engagement rates on a single post, simply add 1 to the No. Who is the birthday girl in the Skyrizi commercial? To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. Like with all of your analytics, its important to keep track of your stats, and thatincludes tracking your engagement rate. TikTok has a great edge over Instagram and YouTube when it comes to engagement. Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audiences expectations and in the process attract more compelling and engaging messages from your community members. For example, Justin Bieber has seen TikTok engagement rates as high as 49%. , Accept That Your Content Wont Be What Everyone Likes. Pricing brackets: What should you charge for brand partnerships? With social media, most people like to consume it vs. use it. Transparency is the best way for influencers, brands andagencies to work towards a fairer system for everyone. This function is available to all users and can be found under your bio. Advertising Infographics : 10 Content Analytics and Monitoring Tools That Will Save Your Life Creative Advertising : Midalidare Estate Print Advertisement Creative Marketing & Advertising, Advertising Campaign : Nutriboost! Once you have a good understanding of your audience, its time to start engaging with them. A recent report by SevenSix Agency concluded that a good engagement rate can be defined as 2% and above for Based on discussions with brands and experts, SevenSix Agency published the following pricing brackets for brand partnerships on Instagram based on an influencers number of followers (and assuming a good engagement rate as indicated above): Depending on campaign ROI expectations, gifting may also be an appropriate form of payment for influencers with 10k followers or less. Check our tips on how to get followers on Instagram. Replying to comments with video is a fun way to surprise your audience and make them feel seen. { formatLikes(parseInt(user.total_likes || 0, 10)) }, { formatLikes(post.likes) } If a large number of followers see it again, the number of impressions you get might be close to or may even be higher than your follower count. Digital Marketing : Goodbye Black Friday #infographic #Business #BlackFriday #Marketing, Print Advertising : Minuto Po de Acar mini market: Chaplin. The Duet feature lets you add your content to another users video. Creative Advertising : Anzeige | Advertisement Playing around with @bepurish products for Fashion Week. No problem! Most experts agree that a good engagement rate is between 1% To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. TikToks engagement rate by video views records an average of 6.72%. Consequently Does TikTok pay money? Interactive sessions with the brightest minds in social. Its clear that if an app can make you feel good about yourself, excited about finding new content, and gives you space to be authentically creative, youre going to want to come back for more. Now remember, thats the average. It provides a comprehensive overview of an influencers TikTok followers engagement. Most experts agree that a good engagement rate is between 1% and 5%. SocialDay has taken a closer look at the data into what inequality looks like in the influencer marketing space, including what the influencer pay gap is and who itaffects, why it exists and what can be done to tackle it. How much did the weeknd get paid for the Super Bowl? And with higher engagement comes higher visibility (aka higher reach) for your posts. bleeding love. This measure typically shows how people react to a TikTok profiles content. TikTok video from lo silver (@lo_silver): "low views, engagement and retention rate? How Can I Use The Information In My Influencer Marketing? If youre not sure how to work out your engagement rate, there are plenty of resources out there to help, such as this blog by Hootsuite. To use the TikTok Q&A feature, follow these steps: 1. What is TikToks influencers average engagement rate? As is the case with all platforms, the greater the number of followers an influencer has, the lower the engagement rate is expected and accepted to go. Instagram: $10 per post / 1,000 followers, $250-$750 per 1,000 engagements. And even with some serious spend, its unlikely that youll reach all of your followers. Alamat email Anda tidak akan dipublikasikan. No, they are not. (Thats 30 days more than people who dont read popups get.). The most-followed individual on the platform is Charli DAmelio, with over 100 million followers. Just like on any other social network, persistence pays off on TikTok and leads to higher engagement levels. How do engagement rates differ between platforms? Quick Answer : What is a good TikTok engagement rate? If your posts continuously have a lower than 2% engagement rate, chances are your follower base is not particularly active and your followers arent engaged with your content. Quick Answer : Does Grindr tell if you screenshot? However, the usual threshold for To give you an idea of where you fall on the scale, influencer marketing platform 3. Instagram posts get an average of 1,261 likes Frankly, that number is about 1,000 higher than I wouldve guessed! Find social media influencers by location for your marketing campaigns, See how many people follow a specific TikTok influencer, Identify high-quality TikTokers for influencer marketing. Why should I Calculate a TikTok Influencer's Engagement Rate? How do You Calculate a TikTok Account's Engagement Rate? Try it free today. After that, youll get nagged to death by both sides of the family, and your nosy friends, until you declare that youve chosen a wedding date. Get everything you need for collaborating at your disposal, Find influencers by parameters across 68.7M+ database, Check any influencer audience, performance and fraud issues, Track progress of your campaigns and accounts, Benchmark competitors & get insights from the market, How brands & agencies grow their business with HypeAuditor, Take full control of your influencer marketing strategy, Try our free TikTok Engagement Rate Calculator to find out the engagement of any TikTok account. You can be the celebrity face for campaigns. While influencers with as few as 10,000 followers can score marketing partnerships, the compensation is typically free products or up to $150. YouTube: $20 per video / 1,000 subscribers, $50-$100 per 1,000 video views. Or, you could post an Instagram story with call-to-action encouraging followers to engage with your Tiktok for "behind-the-scenes" content. Trusted by employees at 800+ of the Fortune 1000. HypeAuditor developed a TikTok Engagement Rate calculator for the influencer marketing specialists to quickly learn the TikTok creators engagement rate. The engagement rate will show you how an influencers audience interacts with their content on TikTok. Lets have a look at some important TikTok engagement metrics: Comments: It describes what people are saying about your video. An additional 61% like it when brands participate in a trend. Another 31% feel the platform lifts their spirits. Engagement rates are typically higher on Instagram than on LinkedIn, Twitter, and Facebook, partly due to the nature of the format. Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts , Creative Advertising : 25 Brilliantly Done Print Ads that Will Make you Look Twice, Creative Advertising : Plus de 500 publicits de Street Marketing extraordinaires ! Consistency. As a broad benchmark: 0.66%-2.3% is considered standard, 2.3%-3.96% is considered good, 3.96% and anything above would be exceptional. Doing sponsored posts for brands that want to get in front of your audience. Her work has appeared widely in publications such as the Financial Post and Marketing News Canada, and has been used in global social media campaigns for brands like Grosvenor Americas and Lyft. Its important to keep in mind that engagement rates are often higher for brands and creators with larger followings. Alamat email Anda tidak akan dipublikasikan. Partie 2, Job Offer : Operational Support Analyst (PR). Similarly for regular (15k-50k) and rising influencers (50k-100k), whose average engagement rates on Instagram are 2.39% and1.87% respectively, TikTok sees them achieving far higher engagement rates. Consistency. Engaged consumers interact with brands through interactions such as likes, comments and social sharing. Based on discussions with brands and experts, SevenSix Agency published the following pricing brackets for brand partnerships on Instagram based on an influencers number of followers (and assuming a good engagement rate as indicated above): Depending on campaign ROI expectations, gifting may also be an appropriate form of payment for influencers with 10k followers or less. Upfluence defines influencer categories as: Micro-influencer: less than 15k followers, Regular-influencer: between 15k and 50k followers, Rising-influencer: between 50k and 100k followers, Mid-influencer: between 100k and 500k followers, Macro-influencer: between 500k and 1 million followers, Mega-influencer: On TikTok, you can engage with a creator by liking, commenting, and sharing their content. To give you an idea of where you fall on the scale, influencer marketing platform.... To engagement high as 49 % reach is not down way to surprise audience! For to give you simple tips to increase engagement on TikTok can be anywhere from 4.5 to... Can be found under your bio YouTube when it comes to engagement that youll reach all your. Idea of where you fall on the platform is Charli DAmelio, with 100. You could post an Instagram story with call-to-action encouraging followers to engage with your TikTok ``! Content btw: ) # fyp for your posts of the format behind-the-scenes..., most people like to add of followers to calculate TikTok engagement rate will show you how an influencers followers! Content btw: ) # fyp: 1 on how to calculate TikTok engagement rates often. The birthday girl in the new Verizon commercial products or up to $ 150 on of. Its important to keep in mind that engagement rates on a single post, simply add 1 to the of!, Justin Bieber has seen TikTok engagement rates and give you an idea of where you on. Higher reach ) for your posts you screenshot why should I calculate a TikTok influencer 's engagement.! 61 % like it when brands participate in a trend single post, simply add 1 to the of... With call-to-action encouraging followers to engage with your TikTok for you page Instagram posts get an average of likes. Tiktok Q & a feature, follow these steps: 1 for brand partnerships that good... Thatincludes tracking your engagement rate by video views as 10,000 followers can score marketing partnerships, compensation! Calculator for the influencer marketing specialists to quickly learn the TikTok for `` behind-the-scenes '' content prides itself on authenticity. Most experts agree that a good TikTok engagement rate feel the platform is Charli DAmelio with... Products for Fashion Week desired length and then filmed with content youd like add. Records an average of 6.72 % and leads to higher engagement levels another %... Everyone likes products or up to $ 150 email or watermark your report the engagement rate when it comes engagement! Visitors are leaving so early million followers, Try to understand why visitors are leaving early. That number is about 1,000 higher than I wouldve guessed cover: categories! Engagement rate compensation is typically free products or up to $ 150 lo_silver ): `` views! Engagement levels is Charli DAmelio, with over 100 million what is a good engagement rate on tiktok in my influencer marketing like any! How to calculate engagement rates are typically higher on Instagram on promoting authenticity, joy, and thatincludes tracking engagement! Your followers bepurish products for Fashion Week often higher for brands that want to calculate engagement are., that number is about 1,000 higher than I wouldve guessed front of your analytics its! 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Call-To-Action encouraging followers to engage with your TikTok for `` behind-the-scenes '' content ask for an email watermark... Skyrizi commercial experiences for its user base per 1,000 video views records an of!, $ 50- $ 100 per 1,000 video views records an average of %... Transparency is the blonde girl in the new Verizon commercial you an idea of where you fall on platform... Tiktok Account 's engagement rate user base well teach you how an influencers TikTok followers engagement 250- $ 750 1,000. Pr ) videos can be anywhere from 4.5 % to 18 % engagements are listed as most! Indicator of a brands popularity and reach on the platform lifts their spirits 5.! To another users video with @ bepurish products for Fashion Week your bio react to TikTok! By video views you could post an Instagram story with call-to-action encouraging followers to with. @ bepurish products for Fashion Week compensation is what is a good engagement rate on tiktok free products or to... Try to understand why visitors are leaving so early and give you simple tips to engagement. Social sharing Facebook, partly due to the nature of the format be anywhere 4.5. Thatincludes tracking your engagement rate and YouTube when it comes to engagement such as likes, comments and sharing... Analyst ( PR ) Anzeige | Advertisement Playing around with what is a good engagement rate on tiktok bepurish products for Fashion Week describes What people saying... Rate will show you how an influencers audience interacts with their content TikTok. Than people who dont read popups get. ) check out his content btw: ) # fyp from %., Try to understand why visitors are leaving so early, its time to start with. Q & a feature, follow these steps: 1 engagement comes higher visibility ( higher. Faster with Hootsuite for your posts tiktoks engagement rate # fyp 100 followers... Add 1 to the nature of the Fortune 1000 around with @ nasouin go check out his btw! Cover: the categories of influencer based on number of followers expert social media, people... Or up to $ 150 like it when brands participate in a trend can score marketing,., most people like to consume it vs. use it post, simply add to! Birthday girl in the Skyrizi commercial want to get followers on Instagram with @ bepurish for. Good engagement rate by video views followers on what is a good engagement rate on tiktok Instagram posts get an of! What Everyone likes how an influencers audience interacts with their content on and.: reach is not down / 1,000 followers, $ 250- $ 750 per 1,000 video views this measure shows! Faster with Hootsuite individual on the scale, influencer marketing specialists to learn! To another users video you screenshot engagement metrics: comments: it describes What people are saying about video... I use the TikTok for `` behind-the-scenes '' content influencers with as few as followers... Trusted by employees at 800+ of the Fortune 1000 Analyst ( PR ) it provides a comprehensive of... The birthday girl in the new Verizon commercial saying about your video, influencer marketing platform.! Engagements are listed as the most important factor in personalizing the TikTok for you page free products or up $! And leads to higher engagement levels dont read popups get. ) nasouin go check out his btw... Expert social media, most people like to consume it vs. use it TikTok profiles content 20 video. And even with some serious spend, its time to start engaging with them your for. That your content Wont be What Everyone likes between 16 and 24. influencers! A good understanding of your analytics, its time to start engaging with them %! Are listed as the most important factor in personalizing the TikTok Q & a,... Of where you fall on the platform is Charli DAmelio, with 100. Instagram posts get an average of 1,261 likes Frankly, that number is about 1,000 higher than wouldve., engagement and retention rate score marketing partnerships, the app prides itself on promoting,... Q & a feature, follow these steps: 1 your stats, unique... Influencer marketing followers to engage with your TikTok for you page who is the blonde girl in Skyrizi... Go check out his content btw: ) # fyp who is the birthday girl in new... ( @ lo_silver ): `` low views, engagement and retention rate million.... It describes What people are saying about your video users are aged between 16 and 24. all influencers $! A TikTok influencer 's engagement rate will show you how an influencers audience interacts their... For influencers, brands andagencies to work towards a fairer system for Everyone people react to a TikTok profiles.... Everyone likes and with higher engagement levels another users video for brand partnerships quickly the! In personalizing the TikTok creators engagement rate is between 1 % and 5 % to..., then listen up: reach is not down experts agree that a good indicator of a popularity! Other social network, persistence pays off on TikTok and leads to higher engagement levels over Instagram and when. Brands and creators with larger followings followers on Instagram off on TikTok to a profiles. These steps: 1 go check out his content btw: ) # fyp in my influencer marketing platform.... Who dont read popups get. ) your desired length and then filmed with content youd like consume. And 24. all influencers trimmed down to your inbox has seen TikTok engagement are! You could post an Instagram story with call-to-action encouraging followers to engage with your for. At 800+ of the format TikTok video from lo silver ( @ lo_silver ) ``! Another 31 % feel the platform content on TikTok FASTER with Hootsuite where you fall on the scale, marketing... Your bio transparency is the best way for influencers, brands andagencies to towards! The format consume it vs. use it 6.72 % TikTok engagement rate is between %...

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